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About Brochure Printing
A brochure is an informative paper document that can be folded into a template, pamphlet or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
Brochures are excellent marketing tools intended to promote new products and services, build a company’s image, or give any kind of information. Brochures are graphic pieces that reach existing and potential customers’ hands as a faithful representation of your company. The quality of the paper, the definition of pictures, the colors, the finishes, and folds are fundamental aspects since they will determine, in your customers’ minds, the quality of your company. A brochure that enjoys an excellent design and printing level will have great impact on a large amount of people, who will actually keep it. In this way, a brochure is the embodiment of a company. Considering the great number of companies in the marketplace and on the Internet, this is a fundamental feature.
There are different types of brochure: flyers, bifolds and trifolds. These are promotional tools that you should take into consideration to consolidate your company’s identity. It’s highly recommended to launch an advertising campaign that includes a broad distribution of flyers, and a narrower distribution of high-quality bifolds and trifolds at commercial presentations, on the company’s premises, or by mail. By doing this, your company will make its presence felt among potential and existing customers. Bellow, you will find the characteristic features and common sizes of each type of brochure.